Content is the most important element of any website. Unfortunately, most web designers tend to give much more attention to graphics than words. Our team specializes in professional business communications, with many years of experience in business writing (New York Times), editing, proofreading, marketing communications and copywriting.
If you already have a website you like, we can help make your message more interesting, more pertinent to your target audience, more compelling. We'll put your business or professional service in the best possible light. Ultimately, the words and images we employ will give your prospects compelling reasons to do business with you. And as the search engines appreciate good content, It will also bring you more traffic.
We can help you develop your editorial content in several ways:
FAQ working with you we'll create a set of questions and answers to help your prospects better understand your products, services, commercial terms and conditions, shipping, etc.
About you This is your opportunity to tell your prospects about your company and its origins, your business approach, your mission. Well written, substantive biographical information is vital in helping your prospects feel good about the company they are dealing with.
Blog development A blog is highly recommended for many types of companies, particularly those in the personal and professional services sectors. A regular blog makes your website dynamic, ever-changing, and content rich. The search engines like Google favor such sites in their rankings. A blog gives you, along perhaps with some of your staff members, a platform for a wide range of editorial content. For example, you can give your opinion about issues in your industry, tell about your company's upcoming special events, relate interesting experiences you've had that can show how you do business and how you relate to your customers. Most importantly, it gives you the opportunity to establish an online dialog with your customers. Though a blog can be very important to building your web presence, we recognize that not everyone has the time and inclination to write on their own. We can help you develop blog ideas, edit and proofread, and even ghostwrite the column for you entirely.
Authoritative content Your website should do much more than promote your products and services: it should help your visitors with useful and original information about your field. Such content is appreciated by Google and other search engines so it brings you traffic from people specifically looking for such information. By providing it, your site shows its "authority" on the subject, boosting your overall credibility. This credibility is key to making your phone ring. Authoritative content can take many forms. If you are a massage therapist, for example, it might be a menu section devoted to explaining all the different massage techniques, their histories, their applications on different kinds of maladies and conditions. If you have a roof-repair business, you might provide explanations of all the things that can go wrong with a roof, different strategies and methods for repair, the advantages and disadvantages of the different building materials used in roofing, do-it-yourself tips, etc. Consulting with you, we can create such authoritative content for your site, going as wide and deep on the subject as you wish.
